Homepage Hero Program — Oct to Dec 2026

For review — nothing scheduled

Homepage Hero Program

Twelve heroes for October to December, with a headline, subline and button for each.

Seven are mapped to biweekly slots from 1 October to 6 January; five sit below as swap-ins that also work for email and paid social. A different woman in every frame — ages, skin types and hair varied deliberately, since “all skin types, every age” is part of the argument. Every product shown is a real Rosemira product, generated from your own product photography.

Every headline below is a point of difference, not a seasonal greeting. Freshness and the weekly batch, Dr. Herman's forty years, no synthetic preservatives, the awards, rose hydrosol over fragrance, samples of everything, and the rosacea expertise. None of them say “holiday” or “gift” without earning it. Before publishing, zoom in on the labels: the shapes and the cream-and-gold design carry through, but small label type is approximate and is worth compositing over from the real packshot.

The biweekly calendar

Seven slots, 1 October to 6 January.

011 – 14 OctoberHand batched weekly
Reaching for the Rosemira routine on a sunlit vanity

Made this week. Not last year.

Hand batched fresh in small weekly batches, with no synthetic preservatives — so the botanical actives are still active when they reach your skin.

Shop Moisturizers
HeadlineMade this week. Not last year.
Button & linkShop Moisturizers → /collections/moisturizers
SublineHand batched fresh in small weekly batches, with no synthetic preservatives — so the botanical actives are still active when they reach your skin.
Why it worksThe freshness claim is the one thing no competitor can copy without changing how they manufacture.
0215 – 28 OctoberRosacea & sensitivity
Hands to the face after cleansing, bright bathroom

For skin that has had enough.

Over a thousand five-star reviews from people whose skin flushes at everything. Redness and reactivity are what we know best.

Shop the Calming Routine
HeadlineFor skin that has had enough.
Button & linkShop the Calming Routine → /collections/calming-daily-routine
SublineOver a thousand five-star reviews from people whose skin flushes at everything. Redness and reactivity are what we know best.
Why it worksYour deepest category and your most-reviewed product. Speaks to a problem, not a season.
0329 October – 11 NovemberForty years of practice
Applying eye cream at the mirror

Formulated by a clinician, not a committee.

Forty years of Dr. Mira Herman's practice as a herbalist, acupuncturist, chiropractor and nutritionist — in every formula.

Shop Anti-Aging
HeadlineFormulated by a clinician, not a committee.
Button & linkShop Anti-Aging → /collections/anti-aging
SublineForty years of Dr. Mira Herman's practice as a herbalist, acupuncturist, chiropractor and nutritionist — in every formula.
Why it worksFounder credibility is the second-hardest thing to copy. Pairs naturally with the anti-aging category.
0412 – 25 NovemberGentle enough for any age
Mother and adult daughter at a sunlit kitchen counter

The one you'd give your mother.

Gentle enough for reactive skin at any age — which makes it the rare gift you don't have to guess at.

Shop the Gift Guide
HeadlineThe one you'd give your mother.
Button & linkShop the Gift Guide → /collections/holiday-2026-gift-guide
SublineGentle enough for reactive skin at any age — which makes it the rare gift you don't have to guess at.
Why it worksOpens gifting season on the differentiator, not on discount. “Don't have to guess” is the real gifting objection.
0526 November – 9 December  ·  BFCMThe best sellers
The five Rosemira best sellers with garden roses on a marble counter

Five best sellers. All made this month.

The five formulas our customers buy most — poured fresh, without synthetic preservatives, and boxed as gift sets priced below their parts.

Shop Gift Sets
HeadlineFive best sellers. All made this month.
Button & linkShop Gift Sets → /collections/holiday-gift-sets
SublineThe five formulas our customers buy most — poured fresh, without synthetic preservatives, and boxed as gift sets priced below their parts.
Why it worksThe product still life you asked for. Social proof plus freshness in one line, for the highest-traffic fortnight.
0610 – 23 DecemberSamples of everything
Three Rosemira samples cupped in an open palm

The same fresh batch, in a smaller bottle.

Every formula we make comes as a sample from $9 — poured from the same week's batch as the full size. Three, boxed, for $30.

Visit the Sample Bar
HeadlineThe same fresh batch, in a smaller bottle.
Button & linkVisit the Sample Bar → /collections/sample-bar
SublineEvery formula we make comes as a sample from $9 — poured from the same week's batch as the full size. Three, boxed, for $30.
Why it worksCatches late gifters and low-price shoppers without discounting. Almost no competitor samples the whole range.
0724 December – 6 JanuaryClean and certified
At the vanity with the full Rosemira routine

Nothing you'd have to look up.

95–100% natural, largely organic and Fairtrade. CertClean certified. No sulfates, parabens, phthalates, PEGs or glycols — and no synthetic preservatives, ever.

Shop the Ingredients
HeadlineNothing you'd have to look up.
Button & linkShop the Ingredients → /collections/ingredient-conscious
Subline95–100% natural, largely organic and Fairtrade. CertClean certified. No sulfates, parabens, phthalates, PEGs or glycols — and no synthetic preservatives, ever.
Why it worksNew-year resolution window. Turns an ingredient list into a promise rather than a disclaimer.

Five swap-ins

Each has its own headline and button. Use them to replace a slot above, or reuse across email and paid social through the quarter.

08Swap-inThe evening ritual
Night cleanse at a lit vanity mirror

Cleansing should never sting.

A creamy, non-foaming milk that lifts the day off without stripping the barrier. Gentle enough for rosacea-prone skin.

Shop Cleansers
HeadlineCleansing should never sting.
Button & linkShop Cleansers → /collections/cleansers
SublineA creamy, non-foaming milk that lifts the day off without stripping the barrier. Gentle enough for rosacea-prone skin.
Why it worksLifted almost word for word from your own Cleansing Milk page — it is already your best line.
09Swap-inReal botanicals
Misting hydrating toner

Rose hydrosol. Not rose fragrance.

Distilled from the flower itself — never blended in afterwards. There are no artificial fragrances or dyes in anything we make.

Shop Toners
HeadlineRose hydrosol. Not rose fragrance.
Button & linkShop Toners → /collections/calming-daily-routine
SublineDistilled from the flower itself — never blended in afterwards. There are no artificial fragrances or dyes in anything we make.
Why it worksA sharp, specific distinction most clean brands can't draw. Reinforces the name itself.
10Swap-inNo fillers
Pressing in serum

Every ingredient is an active ingredient.

No fillers, no bulking agents, nothing to make up the difference. Which is why a little goes further than you expect.

Shop Serums
HeadlineEvery ingredient is an active ingredient.
Button & linkShop Serums → /collections/serums
SublineNo fillers, no bulking agents, nothing to make up the difference. Which is why a little goes further than you expect.
Why it worksYour own promise line, and it quietly answers the price objection on a $130–$240 serum.
11Swap-inAwarded
Rinsing at the basin

Judged, not just marketed.

First places and finalists at CertClean, the Earth Day Beauty Awards, Health & Wellbeing, Beauty Shortlist and the Veggie Awards.

Shop Award Winners
HeadlineJudged, not just marketed.
Button & linkShop Award Winners → /collections/award-winners
SublineFirst places and finalists at CertClean, the Earth Day Beauty Awards, Health & Wellbeing, Beauty Shortlist and the Veggie Awards.
Why it worksThird-party proof, and you have 26 products in that collection to back it.
12Swap-inThe weekly reset
Applying a mask, laughing at the mirror

Proof that exfoliation can be gentle.

Clay and Himalayan salt that resurface as they nourish — the weekly reset that leaves skin smoother, never stripped.

Shop Masks & Scrubs
HeadlineProof that exfoliation can be gentle.
Button & linkShop Masks & Scrubs → /collections/masks-scrubs
SublineClay and Himalayan salt that resurface as they nourish — the weekly reset that leaves skin smoother, never stripped.
Why it worksThe lightest, most human frame in the set. Good for social, and a change of pace mid-quarter.

What happens next

Confirm the seven slots and their dates, tell me which swap-ins to bring into the calendar, and flag any headline you want reworded. Then I'll set the swaps so each hero goes live on its own date.

All twelve are in Content → Files at 2752 × 1536, named Q4-01 to Q4-12 in their alt text. Earlier rounds are still there as HERO01–08, HEROv2-01–08 and OPT01–15 — say the word and I'll clear those out so only this set remains.